Jubilee Holdings Limited (JHL) has reported an 18 per cent increase in net profit to Sh5.6 billion for the year ended December 2025, as the insurer unveiled plans to accelerate retail expansion and deepen its financial wellness ecosystem across East Africa.
The Group also posted an 18 per cent rise in Gross Written Premiums and Deposit Administration Contributions to Sh62.4 billion, cementing its position as one of East Africa’s most profitable insurance and financial services providers.
Speaking during the company’s 88th Annual General Meeting, Jubilee Holdings Chairman Zul Abdul said the insurer is entering a new growth phase focused on expanding access to protection, health, savings, and investment solutions while moving beyond traditional insurance products.
“Entering our 90th year is a significant milestone for Jubilee. Even as we reflect on that legacy, our focus is firmly on the future. Our priority is to grow beyond traditional insurance by building a broader financial wellness ecosystem that reaches more customers, more communities, and more markets across East Africa,” said Abdul.
Founded in 1937, Jubilee operates in Kenya, Uganda, Tanzania, Burundi and Mauritius, making it one of the region’s largest financial services groups.
As part of its expansion strategy, the company plans to deepen its presence among underserved market segments, including women, diaspora communities, small and medium-sized enterprises (SMEs) and gig economy workers. The insurer also intends to strengthen community-based and affinity partnerships to improve financial inclusion and broaden market reach.
The company is also ramping up investments in artificial intelligence and digital technologies to improve operational efficiency and customer experience.
Jubilee said its AI-driven fraud detection systems prevented more than Sh750 million in fraudulent claims during the year, while over 90 per cent of new retail policies are now issued digitally through its J-Force App.
The digital investments are part of the Group’s Changamk@ transformation agenda, which seeks to create a more connected, data-driven and customer-centric business model capable of supporting long-term growth.
Beyond its commercial activities, Jubilee continued to invest in social and environmental initiatives. Through the Jubilee Children’s Fund, the company supported healthcare and education access for 857 children, while its partnership with the Aga Khan Foundation led to the establishment of six microforests across the region.
With a strong earnings performance and an aggressive retail expansion strategy, Jubilee is positioning itself to capture growth opportunities in East Africa’s increasingly underserved insurance and financial wellness market while leveraging technology to drive efficiency and customer access.
