Kenya Wine Agencies Limited (KWAL) has launched the “Form Imejipa Na County” consumer promotion, offering more than Sh35 million in cash and prizes to reward loyal County Brandy consumers across the country.
The nationwide campaign, which runs from 4 June to 31 August 2026, gives eligible participants an opportunity to win a range of prizes, including Sh1 million cash, pool tables, smartphones, laptops, content creator kits, motorbikes, shopping vouchers, instant cash rewards, and daily airtime prizes.
Under the promotion, consumers who purchase 250ml or 750ml bottles of County Brandy can participate by scratching the label panel to reveal a unique entry code and submitting it via the toll-free USSD code *459*9#.
Speaking during the launch, Alice Mwalimo, Commercial Director at KWAL, said the campaign is designed to celebrate and reward the entrepreneurial spirit that defines County Brandy’s loyal consumer base.
“County has built a strong following among hardworking and enterprising Kenyans who appreciate quality and value. Through this promotion, we want to recognize their resilience, celebrate their achievements, and reward their loyalty to the brand,” said Mwalimo.
Participants will have multiple chances to win throughout the promotion period. Monthly draws will award major prizes including Sh1 million cash, laptops, smartphones, pool tables, and content creator kits. Weekly draws will feature motorbikes, shopping vouchers, and instant cash prizes of up to Sh10,000, while daily scratch-and-win airtime rewards will offer immediate gratification to consumers.
The campaign will be supported by a series of county-level activations across the country aimed at engaging consumers and strengthening County Brandy’s connection with its core market.
Mwalimo emphasized the important role played by hospitality establishments, wholesalers, and retailers in bringing the County brand experience to consumers.
“Our partnerships with hospitality outlets, wholesalers, and retailers remain critical to the success of our brands. These are the spaces where consumers interact with County, and we are committed to ensuring that responsible consumption remains at the heart of this campaign,” she said.
The promotion aligns with KWAL’s broader commitment to supporting local manufacturing, creating employment opportunities, and delivering quality products that resonate with Kenyan consumers.
“This promotion reflects our commitment to responsible production and our continued investment in locally manufactured products that contribute to economic growth while celebrating Kenyan heritage,” Mwalimo added.
KWAL boasts a diverse portfolio of alcoholic and non-alcoholic beverages, including internationally recognized brands such as Heineken, Windhoek, Desperados, Savanna, Amarula, Viceroy, Hunter’s Choice Whiskey, County Brandy, and a range of wines and non-alcoholic alternatives including Heineken 0.0, Savanna 0.0, and Chamdor.
With over Sh35 million worth of rewards on offer, the “Form Imejipa Na County” promotion is set to become one of the biggest consumer reward campaigns of the year, giving Kenyans an opportunity to win life-changing prizes while enjoying their favorite County Brandy responsibly.