Moët & Chandon continued its celebrated return to Formula 1® by taking center stage at the FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO 2026, reinforcing its role as the sport’s Official Champagne under the landmark 10-year global partnership between Formula 1 and LVMH.
The iconic champagne house marked another milestone in its renewed Formula 1 journey, which began in 2025, by celebrating one of the most prestigious races on the calendar. This year’s Monaco Grand Prix saw Kimi Antonelli make history as the youngest winner of the race, alongside podium finishers Lewis Hamilton and Isack Hadjar.
As part of its partnership with Formula 1 and the Automobile Club de Monaco, Moët & Chandon enjoyed prominent visibility throughout the event, including a high-profile presence at the Stade Nautique Rainier III in Port Hercule, one of the circuit’s most recognizable and heavily televised locations.
A Tradition Rooted in Motorsport History
Moët & Chandon’s association with Formula 1 dates back to 1950, when Frédéric Chandon de Briailles spontaneously presented a bottle of champagne to the winner of the Reims Grand Prix. That gesture laid the foundation for what would become one of motorsport’s most enduring traditions: the podium champagne celebration.
Today, the Maison preserves a special collection of Jeroboam bottles in its historic cellars in Épernay, France. Reserved exclusively for Formula 1 podium ceremonies, the bottles are signed by race winners before being shared with victorious teams in a celebration that has become synonymous with success in the sport.
Each Jeroboam carries decades of racing heritage, symbolizing the achievements of generations of drivers and teams while commemorating some of Formula 1’s most memorable victories.
Beyond the podium ritual, Moët & Chandon says its partnership with Formula 1 is built on a shared commitment to precision, craftsmanship and teamwork. The Maison draws parallels between the meticulous skills of champagne-making and the technical expertise required in motorsport, from drivers and engineers to pit crews and team personnel.
“As we enter our second season back in Formula 1, our partnership moves beyond a return to become a lasting presence,” said Sibylle Scherer, President and CEO of Moët & Chandon. “United by the same pursuit of precision and excellence, Moët & Chandon and Formula 1 celebrate the craftsmanship, teamwork and passion that define both our worlds. Together, we continue to elevate the podium into a moment of shared victory, honoring the collective spirit behind every achievement.”
Celebrating Every Step of Victory
Throughout the 2026 season, Moët & Chandon remains integrated into Formula 1’s post-race celebrations. The victory journey begins in Parc Fermé, where teams and drivers gather after the race. Winning drivers then sign the ceremonial Jeroboam before entering the Cooldown Room to reflect on the race.
The final walk through the podium corridor builds anticipation ahead of Formula 1’s most iconic moment: the podium ceremony itself. There, amid the cheers of thousands of fans, drivers raise the Moët & Chandon Jeroboams in celebration, continuing a tradition that has become one of the defining images of motorsport.
For Moët & Chandon, the ritual serves as a reminder that success in Formula 1 is never achieved alone, but is shared among drivers, teams and fans alike.
