Kenyan shoppers from across the country officially received prizes worth millions of shillings during a prize handover ceremony held on 26 June, following a month-long consumer promotion by Pwani Oil Products Ltd in partnership with Carrefour stores nationwide.
The winners walked away with brand-new vehicles, school fee vouchers, home appliances and fully paid holiday trips after participating in the promotion, which also enabled shoppers to enjoy discounts of up to 50 per cent on selected Pwani Oil household products across Carrefour stores nationwide.
The promotion delivered meaningful value to Kenyan households on two fronts. Throughout the campaign period, shoppers benefited from significant discounts across Pwani Oil’s household portfolio, while the prize initiative rewarded loyal consumers with prizes designed to ease some of the biggest financial pressures facing Kenyan families today, including transport, education, and everyday household expenses.
“At a time when the cost of living continues to press on Kenyan households, we wanted this campaign to deliver value on two levels, immediately at the till, and through prizes that make a lasting difference,” said Rajul Malde, Commercial Director at Pwani Oil Products Ltd. “The discounts reached every shopper who walked through those doors. The prizes go to families whose lives will look materially different because of a regular trip to the supermarket. That is the kind of impact we set out to create.”
The promotion ran for four weeks across Carrefour stores nationwide, highlighting the retailer’s national reach and commitment to delivering engaging shopping experiences.
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Participating products included trusted household brands across cooking oil, laundry care, dishwashing, personal care, and petroleum jelly categories. Customers who purchased any of the participating products during the campaign automatically qualified for the prize draw, making participation simple and convenient.
School fees and transport remain among the most significant financial pressures facing Kenyan households, particularly for families in urban centres where the cost of living has continued to rise. By combining immediate savings at the point of purchase with life-changing prizes, the promotion delivered meaningful support to consumers beyond their everyday shopping needs.
The campaign reflects Pwani Oil’s strategy of using modern trade retail partnerships to deliver direct consumer value. Running six distinct brands under a single promotional platform enabled the company to engage consumers across multiple household categories while reinforcing the presence of its products in the everyday lives of Kenyan families.
