NAIROBI, Kenya, November 9, 2026 – Tusker, Kenya Breweries Limited’s (KBL) anchor brand, joined Kenyan music star Bien, fellow artists and industry stakeholders this weekend for an exclusive watch party ahead of the release of his highly anticipated album, Alusa Continua.
Built on a heritage that celebrates music and culture, Tusker continues to champion the people, sounds and experiences that shape Kenya’s cultural identity, creating platforms that nurture homegrown talent, encourage collaboration and give Kenyan creativity a stage to reach wider audiences.
Speaking during the event, Tusker Senior Brand Manager Zipporah Ndung’u reaffirmed the brand’s commitment to championing Kenyan talent and its longstanding partnership with Bien, highlighting initiatives such as Base to Billboardz (B2B), which culminated in the formation of the Keteh Collective.
“Kenya has a rich creative culture shaped by talented individuals who continue to push boundaries and tell our stories in unique ways. Bien’s journey is a testament to the power of homegrown talent, collaboration and creative ambition. We are proud to support his journey and the people shaping the next chapter of Kenya’s cultural story,” said Ndung’u.
Through Base to Billboardz, Tusker partnered with Bien to create a platform that goes beyond music discovery, focusing on developing artists with demonstrated potential and momentum in the industry. The initiative brought together six Kenyan artists including, Muringi Matheri, Manasseh Shalom, Zawadi, Chris Barr, Njuguna and Ras Amor, who came together to form the Keteh Collective.
Through mentorship, professional development and industry exposure, the platform is equipping the artists with the skills and opportunities to grow their careers and reach wider audiences.
Bien’s own journey reflects the possibilities of Kenyan creativity and its growing reach beyond local borders. With Alusa Continua, he brings a new body of work to audiences, further showcasing his artistic evolution and contribution to Kenya’s contemporary music scene.
“My with Tusker, through the Base to Billboard initiative, was about identifying and supporting talented artists and giving them a platform to grow their music. Today, seeing the artists come together as the collective Keteh and release their new album, with their music gaining traction and trending, is a testament to what can be achieved when talent is given the right support. It also begs the question: what more can we do to create opportunities and uplift even more Kenyan artists,” Bien said in during the event.
Tusker continues to celebrate Kenya’s rich cultural identity, recognising the power of shared experiences, collaboration and collective creativity in shaping the country’s story. By supporting artists, musicians and creative voices, the brand creates platforms that celebrate our shared stories, sounds and heritage while giving homegrown talent opportunities to take Kenyan creativity to wider audiences.
Kenyan legacy is continually shaped by those creating new sounds, challenging conventions and taking local creativity to the world. Through Tusker, KBL remains committed to championing the talent and experiences that make Kenya distinctive.
The event offered guests an opportunity to experience the new body of work ahead of its official launch on November 20.
